A Look at the Jeep’s Past
The Jeep has long established itself as an icon in the motoring world. There is no other off-road vehicle as widely loved and that enjoys a great following than the Jeep. Exuding a certain charm that entices a lot of people, the Jeep also possess a rich history grounded in patriotism.
In’40, three motoring companies were tapped to create a transport utility vehicle that will primarily serve the US Army: American Bantam Car Company, Ford Motor Company, and Willys-Overland. The primary objective of the project was to build a vehicle that can traverse certain terrains without compromising its durability. Willys-Overland got the contract but with their limited resources, the US Army soon requested Ford Company to build the vehicles using Willys-Overland design.
The finsihed Jeep was designated as GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. Thousand off Jeep were put into service during teh war ans some even went to serve the Russians and the British under the lend-lease program. Serving as a multi-purpose vehicle, the Jeep can be utilized as a communications vehicle or a when fitted with a .50 cal machine gun, can become a light attack vehicle.
With the Allies success in the war, the Jeep became an icon of victory. Pictures of victorious Allied soldiers and leaders posing with the Jeep catapulted the vehicle’s popularity after the war. War personalities like Roosevelt, Churchill, Eisenhower, and MacArthur photographed with Jeeps in the background played a big role in the Jeep’s rise to fame.
Long before the war ended in’45, the Jeep soon became a household name. Making use of the free publicity it got during the war, Willys-Overland began manufacturing civilian Jeeps. The public’s reaction to the vehicle was generally positive, and soon enough the Jeep became one of the best “selling” vehicles of all time.
The Jeep eventually evolved to keep up with time. Major and minor changes were implemented. But one thing the Jeep never ditched was its familiar, rugged look.
The Jeep today has a large fan base of people who come from multiple backgrounds. With the being said, halting the production of the Jeep, and that of the Jeep Wrangler, its most popular model, is highly unlikely. For Jeep enthusiasts, the answer is definitely crystal clear – “It’s a Jeep thing; you wouldn’t understand.
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